Most homeowners never realize how much a traditional 5–6% commission costs them in actual equity. There's a smarter way.
San Diego's median home: $900,000 → traditional commission = $45,000–$54,000 out of your pocket
The Numbers Don't Lie
Agents talk about their commission as a percentage of your sale price. But it's not their money — it's your equity. Here's what it looks like on a typical San Diego home.
*Based on illustrative San Diego home. Your actual savings will vary. Results calculated at listing consultation.
How We're Different
Real Estate FU was founded on one belief: homeowners who've spent decades building equity deserve to keep more of it. We deliver the same MLS exposure, professional photography, negotiation expertise, and transaction management — at just 1% commission.
Our broker has handled billions in real estate transactions across San Diego and Riverside County.
Not a discount service. Full MLS listing, professional marketing, skilled negotiation — all included.
No pressure. Start with a free consultation. We'll show you exactly what your home is worth and what you'd save.
What Homeowners Are Saying
"We'd been in our home for 22 years. I assumed we'd just pay the 6% like everyone else. When Troy showed us what Real Estate FU would save us — nearly $38,000 — we couldn't believe we almost left that on the table. The whole process was smooth and professional."
— Linda & Robert M., Chula Vista | Saved $37,800
Free & No Obligation
Tell us a little about your home. We'll reach out to schedule a no-pressure conversation — and show you your personalized equity savings estimate.
Takes less than 60 seconds. No commitment required.
🔒 Your information is private. We never sell your data.
Who You're Working With
Troy Huerta
Founder, Real Estate FU | California Broker
Born and raised in San Diego, Troy Huerta and his team have spent 25+ years in real estate and mortgage finance — including time as a bank president and work alongside billionaire resort developers. He founded Real Estate FU because he was tired of watching homeowners give up tens of thousands of dollars they'd worked decades to earn.