Privacy Policy

SMS/Text Messaging Data Collection & Use

What SMS Information We Collect

When you opt-in to receive SMS messages from Real Estate FU, we collect:

• Your mobile phone number
• Your explicit consent to receive text messages
• The date and time of your opt-in
• Your wireless carrier information (automatically detected)
• Message delivery status and engagement data
• Your responses to our messages

How We Use Your Mobile Information

We use your mobile phone number and SMS opt-in information to:

• Send appointment reminders and confirmations
• Provide property valuation updates you requested
• Send time-sensitive transaction updates
• Respond to your customer service inquiries
• Deliver equity savings calculations from our calculator
• Communicate about your real estate inquiries

SMS Opt-In Details

Your SMS opt-in is obtained through:

• Web Forms: When you check the SMS consent checkbox on realestatefu.com forms
• Explicit Consent: The checkbox is required and cannot be pre-checked
• Clear Disclosure: The consent language clearly explains what you're agreeing to

You can withdraw your consent at any time by replying STOP to any message.

Message Frequency & Content

We send approximately 2-4 messages per month. Message types include:

• Transactional messages (appointment confirmations, status updates)
• Service-related messages (equity calculations you requested)
• Customer care messages (responses to your inquiries)

Mobile Information Sharing

We do NOT sell, rent, or share your mobile phone number with third parties for their marketing purposes.

We may share your mobile information only with:

• SMS Service Providers: Third-party SMS platforms that deliver our messages (e.g., Twilio, our messaging infrastructure provider)
• Legal Compliance: If required by law or legal process
• Carrier Networks: Your wireless carrier, as necessary to deliver messages to your device

These service providers are contractually obligated to protect your information and use it only for providing SMS services on our behalf.

Your SMS Privacy Rights

Regarding SMS communications, you have the right to:

• Opt-out: Stop receiving messages at any time by replying STOP
• Access: Request information about what SMS data we've collected
• Delete: Request deletion of your mobile phone number from our SMS lists
• Correct: Update your phone number if it changes

SMS Data Retention

We retain your SMS opt-in information and message history for:

• Compliance purposes (we must prove consent)
• Customer service records
• As long as you remain opted-in, plus 3 years after opt-out

Cookie & Tracking Practices for SMS

We use cookies and tracking technologies on our website forms to:

• Track form submissions that include SMS opt-ins
• Measure the effectiveness of our SMS campaigns
• Attribute SMS opt-ins to specific marketing sources

You can control cookies through your browser settings. Note that disabling cookies may affect form functionality.

Data Security for Mobile Information

We protect your mobile phone number and SMS data with:

• Encrypted storage of phone numbers
• Secure transmission protocols (TLS/SSL)
• Access controls limiting who can view your information
• Regular security audits of our SMS systems

Age Restriction (18+)

Our SMS service is only available to individuals 18 years of age or older. By opting in, you represent that you are at least 18 years old.